Gina McCartney
Fractional GTM & Commercial Leader - Melbourne
Expertise: Marketing
About
I help businesses turn their commercial strategy into execution.
I get under the hood to understand what's working, what's getting in the way and what's missing, then help put the right pieces in place.
That might mean getting a new product or proposition to market, building a repeatable commercial motion, improving how teams work together, identifying capability or resourcing gaps, or bringing in the right people, agencies, specialists or contract support.
Big wins
- Org design and transformation within 3 months top 20 ASX (established business)
- 3 month transformation of sales, success and service functions (scale-up)
- Rebuilt commercial and GTM motion within 1 month (scale-up)
Skills: GTM, Sales, Growth, Marketing, People & Culture, Strategy, Product, Operations, Talent
Industries: SaaS, Marketplaces, Consumer, HealthTech, PropTech, B2B, B2C, E-Commerce, Manufacturing, Retail, Non-Profit