Fractional CMOs and marketing leaders in Australia

A fractional CMO is a senior marketing leader who works with your business part-time. They sharpen positioning, set the marketing strategy and build the plan and team to deliver it.

Startups often bring one in when marketing is a set of disconnected activities, before a launch, or when they need senior direction without hiring a full-time executive.

There are three common ways to work with a fractional CMO. A fractional seat is an ongoing part-time role, usually a set number of days a week, where they own the function. A project is a defined piece of work with a clear finish line. Advisory is lighter touch, with regular check-ins to guide your team rather than doing the work.

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Operators (8)

  • Elley Nott - Fractional Chief Marketing Officer, Sydney

    I help businesses **work out what will actually make them grow,** and then bring together the **right people and strategy to make it happen**. As Founder and Head of Strategy at Brand Shop, I work with ambitious busines…

  • Guenther Petelin - Fractional CMO for fintech, insurtech and legaltech, Sydney

    I work with fintechs and financial-services firms whose product is hard to explain: investment, lending, insurance, payments infrastructure, tax and accounting. Usually there's no marketing lead yet, and the founder has…

  • Aimee Coleman - Fractional Head of Brand & Marketing, Melbourne

    I help ambitious founders and business owners turn brand strategy into marketing action that helps their businesses grow. Often, the challenge isn't a lack of ideas or ambition. It's knowing where to focus, how to reach…

  • Lexi Sydow - Marketing & Data - How to win attention (and keep it) , Melbourne

    In a world of endless scrolls, how do you break through the noise? I’ve built my career at the intersection of mobile and attention, 15 years watching how apps, platforms and complex systems have reshaped consumer behav…

  • Fiona Mackenzie - Fractional CMO for start-ups and SME, Melbourne

    I'm a Fractional CMO and marketing strategy consultant who helps founders and growing businesses turn ambitious ideas into commercially focused marketing programs. Over the past 20+ years I've worked across start-ups, S…

  • Cameron Rambert - Fractional CMO & Growth Lead • I Help Product-focussed Scaleup Founders & CEOs Make Marketing Accountable and Focussed 🎯 • • • ✅, Melbourne

    Hi, I'm Cameron 👋 I’ve led marketing and growth teams for 7-8 figure scaleups and SMEs for over a decade. Before that, I blended 'startup scrappiness' and big brand sophistication to brands like Twitter, ANZ and Mediba…

  • Anna Kennedy - Fractional CMO + Creative Director - Strategic Diagnostic + Marketing Execution Engine, Melbourne

    Even the juiciest tomato stays on the shelf if it’s hidden in the corner. I operate on a completely different paradigm to an agency or permanent hire: I’m here for a good time, not a long time. With 20 years of enterpri…

  • Gina McCartney - Fractional GTM & Commercial Leader, Melbourne

    I help businesses turn their commercial strategy into execution. I get under the hood to understand what's working, what's getting in the way and what's missing, then help put the right pieces in place. That might mean…

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Frequently asked questions

What does a fractional CMO do?

A fractional CMO owns marketing strategy part-time. That can include positioning and messaging, go-to-market planning, channel strategy, managing agencies and freelancers, and building an in-house marketing team.

How many days a week does a fractional CMO work?

It depends on the stage and the work. Many start with one or two days a week and adjust as needs change. Some work on a project basis with a fixed scope, and others advise with a regular check-in. Talk it through with the operator directly.

How is a fractional CMO different from a consultant?

A consultant usually delivers advice or a report and steps away. A fractional CMO works inside your business as part of the team, owns outcomes and is accountable for results over time, just on a part-time basis.

How do I find a fractional CMO in Australia?

Browse the profiles on this page and contact anyone directly through their profile. If you are not sure who fits, share a brief and matching operators can put their hand up. There are no recruiter or placement fees.

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