Adam Caines

Fractional CPO for Seed-Stage startups - Sydney

Expertise: Product, Design, Technology

About

I’m a fractional Chief Product Officer with experience building and scaling technology businesses, digital platforms and new product ventures.

As Co-Founder and CPO of Upplft, I lead product strategy, commercialisation and delivery for a next-generation workforce technology platform. My background spans startups, enterprise consulting, fintech, payments and complex B2B software.

I work with founders and leadership teams to clarify product strategy, prioritise roadmaps, validate market opportunities and build the operating rhythms needed to move from early traction to scalable growth.

I’m best suited to businesses that need senior product leadership but are not yet ready for a full-time CPO.

Skills: Product, Engineering, Design, Partnerships, Strategy, AI, Community, Growth

Additional skills: People (HR), Growth, AI

Works with: Idea stage, Pre-seed, Seed, Scaleup

Industries: SaaS, Marketplaces, FinTech, AI, Hospitality, B2B, Payments

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