Aimee Coleman

About

I help ambitious founders and business owners turn brand strategy into marketing action that helps their businesses grow.

Often, the challenge isn't a lack of ideas or ambition. It's knowing where to focus, how to reach the right customers and what to do next.

That's where I come in.

I bring over 15 years of senior brand, marketing and customer experience expertise, combining strategic thinking with hands-on delivery. I've worked with organisations including NAB, Australia Post, CHEP Brambles, HSBC and Melbourne Business School, and now work directly with founders and growing businesses that need experienced support without the overhead of a traditional agency or full-time senior hire.

**What I can help with**

- Brand strategy and positioning: Getting clear on who you're for, what makes you different and why customers should choose you.

- Marketing strategy and action planning: Identifying the right priorities, channels and activities to build awareness, generate demand and support growth.

- Go-to-market and launch: Turning a proposition into a practical plan, with the messaging, communications and marketing activity to bring it to life.

- Hands-on activation: Developing campaigns, customer journeys, content and communications, and working with teams and specialists to make things happen.

**How we can work together**

I'm flexible depending on what your business needs. That might mean joining as your fractional Head of Brand & Marketing, leading a defined project, or working intensively with your leadership team to resolve a specific challenge.

My approach is straightforward: get clear on what matters, work out what needs to happen and then get it done.

**Senior thinking. Practical action. No strategy left sitting on a shelf.**

Big wins

• Strategy to Implementation - Led Mountain Tribe's brand and marketing strategy, translating its positioning into customer journeys, campaigns and lead-generation activity.
• Brand in a Day - Helped a founder-led business clarify its brand positioning, target customers and value proposition in one intensive strategy day.
• Corporate Experience - Led complex brand, customer experience and communications projects for organisations including NAB, Australia Post and CHEP Brambles.