Fractional comms leaders in Australia
A fractional communications lead works with your business part-time to shape how the company tells its story. They handle messaging, media and communication with customers, investors and the team.
Startups usually bring one in around a launch or raise, when the story is not landing, or when they need senior support with media and stakeholders.
There are three common ways to work with a fractional communications lead. A fractional seat is an ongoing part-time role, usually a set number of days a week, where they own the function. A project is a defined piece of work with a clear finish line. Advisory is lighter touch, with regular check-ins to guide your team rather than doing the work.
Operators (1)
- Michelle Narayan - Fractional Comms & PR for AI, fintech & B2B tech startups and scaleups, Melbourne
You've built something past the first 100 customers, but you're stuck on how to tell your story. Investors, customers and regulators keep asking what you do and are struggling to trust your vision. I can help. My sweet…
Frequently asked questions
What does a fractional communications lead do?
A fractional communications lead owns communications part-time. That can include messaging and narrative, media relations, announcements, investor and internal communication, and managing PR partners.
How many days a week does a fractional communications lead work?
It depends on the stage and the work. Many start with one or two days a week and adjust as needs change. Some work on a project basis with a fixed scope, and others advise with a regular check-in. Talk it through with the operator directly.
How is a fractional communications lead different from a consultant?
A consultant usually delivers advice or a report and steps away. A fractional communications lead works inside your business as part of the team, owns outcomes and is accountable for results over time, just on a part-time basis.
How do I find a fractional communications lead in Australia?
Browse the profiles on this page and contact anyone directly through their profile. If you are not sure who fits, share a brief and matching operators can put their hand up. There are no recruiter or placement fees.