Anna Kennedy
Fractional CMO + Creative Director - Strategic Diagnostic + Marketing Execution Engine - Melbourne
Expertise: Marketing, Brand, Content
About
Even the juiciest tomato stays on the shelf if it’s hidden in the corner.
I operate on a completely different paradigm to an agency or permanent hire: I’m here for a good time, not a long time.
With 20 years of enterprise sales, PR, events, and cross-industry marketing experience—reporting directly to CEOs and Boards—I serve as a Fractional CMO & Creative Director for two distinct groups:
Startup & Scale-up Founders: Who need immediate, enterprise-level strategy and execution without taking on a $700k+ fixed overhead or a 6-month recruitment lag.
CEOs & GMs of Established Enterprises: Who are exhausted from refereeing disconnected agencies and need a single point of strategic accountability to fix stalled growth.
01 / THE MARKET DIAGNOSTIC: A 4K audit of your business goals, data, tech stack, workflows, and agency contracts. Before you spend another dollar guessing, I identify where your budget is leaking and deliver a fluff-free strategic roadmap.
02 / FRACTIONAL STEERING & EXECUTION: I step in to take complete strategic ownership of your marketing engine, backed by my portfolio of elite marketing + digital executors. I take the reins, optimise your channels, and make moves from Day 1.
03 / THE INTERNAL BUILD & EXIT: I empower you to outgrow us. Once your revenue baseline is stabilised, I design your permanent marketing department (internal or otherwise based on your needs), handle the recruitment vetting to secure permanent A-players, hand over the keys, and gracefully exit.
Before launching Kennedy 7 years ago, I honed my commercial muscle driving growth across contrasting worlds—from fashion to luxury automotive, healthcare to retail property—including roles as Marketing Manager at Wittner Shoes Australia and Digital Marketing Executive at Scentre Group.
I don't do vapid trends or copy-paste playbooks. I bring radical, best-friend honesty to your P&L.
Ready to get your wares to the front of the square? Let's lock in a no obligation consultation chat.
Big wins
- Partnered with an established business from 2 founders and 3 staff, to multimillion dollar branded merch machine. Acted as external CMO and marketing team for 5 years running all marketing channels with clear lead KPIs. To date the digital channels we manage is their highest premium lead generated month on month.
- Increased the conversion rate from 0.7% to 1.4% within 24hours of deploying a strategic overhaul of a legacy brand's website.
- Increased leads from 3 - ~200 leads per month within 18months of strategic marketing activities
Skills: Marketing, Strategy, Customer Success, Data & Analytics, Brand, Content, PR, Growth, Sales, GTM, Fundraising, Product, Design, Talent, AI, Business Development, Community, Partnerships, Sponsorship Negoiation, Web Development, SEO, Creative Direction
Additional skills: Strategy, Content Marketing, Digital Marketing, Project Management, People Management, Events, PR, Creative + Art Direction, Growth, Revenue, AI, Design, Data
Works with: Idea stage, Pre-seed, Scaleup, Seed, Series A, Series B+, Established business
Companies I've worked with
- Wittner
- Scentre Group
- Cabrini Health
- Mother's Day Classic
- Merchgirls
- Fletchers
Industries: Consumer, AI, B2B, B2C, E-Commerce, Retail, Non-Profit, Health, Real Estate, Hospitality, SaaS, Manufacturing, Fashion, Media