Fiona Mackenzie
Fractional CMO for start-ups and SME - Melbourne
Expertise: Marketing, Brand, Product
About
I'm a Fractional CMO and marketing strategy consultant who helps founders and growing businesses turn ambitious ideas into commercially focused marketing programs.
Over the past 20+ years I've worked across start-ups, SMEs and enterprise organisations, leading marketing, product, digital and communications initiatives in industries including technology, telecommunications, banking, energy, healthcare and professional services.
My role isn't to become another supplier. It's to provide senior leadership where it's needed most. I work with founders and leadership teams to define strategy, sharpen positioning, prioritise investment, oversee websites and digital projects, manage agencies, and ensure marketing is delivering commercial outcomes—not just activity.
Unlike a traditional agency, I don't sell services. I provide independent advice, commercial judgement and practical execution. Whether the challenge is launching a new product, repositioning a business, improving lead generation or bringing structure to a growing marketing function, I connect strategy with delivery and keep the moving parts moving.
Typical engagements include:
Fractional CMO / Head of Marketing
Marketing strategy
Product strategy
Go-to-market planning
Website strategy and delivery
Brand positioning and messaging
Lead generation strategy
Agency and supplier management
Marketing audits
I believe businesses don't need more tactics. They need better decisions, clearer priorities and experienced leadership that turns strategy into action.
Big wins
- Led a $400M product portfolio to finish $86M above budget through product, portfolio and go-to-market leadership.
- Delivered approximately 500% business growth by repositioning and scaling a solar business.
- Built marketing, product and digital strategies for start-ups, SMEs and enterprise organisations across multiple industries.
Skills: Operations, Product, Marketing, Growth, Sales, GTM, Talent, Strategy, PR, Brand, Content
Additional skills: Marketing strategy, Brand strategy and positioning, Digital lead generation, Google Ads / SEM, SEO and content strategy, Copywriting and messaging, Digital auditing, Product strategy and roadmap, Go-to-market planning, Sales funnel development, Website strategy and copy, Vendor and agency management, Campaign management, Compliance marketing, Stakeholder management
Works with: Idea stage, Pre-seed, Seed, Established business, Series A, Series B+, Scaleup
Companies I've worked with
- AGL
- Commonwealth Bank of Australia
- Direct Mail Corporation
- DSolar
- Precedence Health Care
- Telstra
Industries: SaaS, Marketplaces, Consumer, HealthTech, FinTech, EdTech, ClimateTech, AI, B2B, B2C, E-Commerce, Media, Manufacturing, Retail, Hospitality, Government, Energy, Finance, Logistics, Professional Services