Fractional CROs and sales leaders in Australia
A fractional CRO or sales leader works with your business part-time to build a revenue engine. They design the sales process, set up pipeline and forecasting, and hire and coach the sales team.
Startups usually need one when founder-led sales has hit its limit, before hiring the first salespeople, or when pipeline is unpredictable.
There are three common ways to work with a fractional CRO. A fractional seat is an ongoing part-time role, usually a set number of days a week, where they own the function. A project is a defined piece of work with a clear finish line. Advisory is lighter touch, with regular check-ins to guide your team rather than doing the work.
Operators (5)
- Mike Babiy - Fractional COO/RevOps, Melbourne
My background is entrepreneurship and product management, but I specialise in plumbing. Specifically, plumbing sales and marketing pipelines so your bottom line is healthier. My approach is data- and systems-driven. Rig…
- Nickolas Heyze - Fractional Revenue Director & Revenue Architect, Sydney
Nickolas Heyze is a Fractional Revenue Architect who helps B2B companies make revenue more predictable. With more than 20 years of sales and commercial leadership experience, Nick works alongside founders and executive…
- Ofek Assael - Fractional Revenue Operations / GTM Leader, Sydney
Founder of SmoothScale, a Revenue Operations consultancy headquartered in Sydney. I'm passionate about directing revenue teams towards a single Go-To-Market strategy, and enabling them to thrive. Throughout my career, I…
- Damien Finette - Fractional CRO and GTM Strategist, Melbourne
25+ years building B2B revenue engines across APAC, with deep sector expertise in ERP, construction, infrastructure and utilities tech. I help early-stage B2B founders go from founder-led sales to a repeatable, scalable…
- Craig Bovaird - Fractional Partnerships & Alliances for B2B, Sydney
15+ years building channel and partner ecosystems across ANZ, APAC, MENA and the UK, on every side of the table: vendor, distributor and partner. Currently co-founder and CEO of indyrct, a platform building trust and ve…
Frequently asked questions
What does a fractional CRO do?
A fractional CRO owns revenue part-time. That can include sales strategy and process, pipeline management and forecasting, pricing and packaging input, CRM setup, and hiring and coaching sales and account teams.
How many days a week does a fractional CRO work?
It depends on the stage and the work. Many start with one or two days a week and adjust as needs change. Some work on a project basis with a fixed scope, and others advise with a regular check-in. Talk it through with the operator directly.
How is a fractional CRO different from a consultant?
A consultant usually delivers advice or a report and steps away. A fractional CRO works inside your business as part of the team, owns outcomes and is accountable for results over time, just on a part-time basis.
How do I find a fractional CRO in Australia?
Browse the profiles on this page and contact anyone directly through their profile. If you are not sure who fits, share a brief and matching operators can put their hand up. There are no recruiter or placement fees.