Fractional CROs and sales leaders in Australia
A fractional CRO or sales leader works with your business part-time to build a revenue engine. They design the sales process, set up pipeline and forecasting, and hire and coach the sales team.
Startups usually need one when founder-led sales has hit its limit, before hiring the first salespeople, or when pipeline is unpredictable.
There are three common ways to work with a fractional CRO. A fractional seat is an ongoing part-time role, usually a set number of days a week, where they own the function. A project is a defined piece of work with a clear finish line. Advisory is lighter touch, with regular check-ins to guide your team rather than doing the work.
Operators (3)
- Ofek Assael - Founder, SmoothScale | Revenue Operations consultancy, Sydney, Sydney
Founder of SmoothScale, a Revenue Operations (RevOps) consultancy in Sydney. I work with founders and revenue leaders at growing B2B companies, teams of 20 to 200, whose systems haven’t caught up with the business. We s…
- Damien Finette - Fractional CRO and GTM Strategist, Melbourne
25+ years building B2B revenue engines across APAC, with deep sector expertise in ERP, construction, infrastructure and utilities tech. I help early-stage B2B founders go from founder-led sales to a repeatable, scalable…
- Mike Babiy - Hands-on COO for companies >1m in revenue, Melbourne
For every $1M in revenue, there is a chance to recover another 30-50%. I fix that revenue leakage so your bottom line has more $$ in it. Few problems I specialise on: - It takes a weekly meeting and a few spreadsheets…
From the blog
- Myth: buying more leads fixes sales
Paid lead acquisition looks good but usually doesn’t help the revenue.
Frequently asked questions
What does a fractional CRO do?
A fractional CRO owns revenue part-time. That can include sales strategy and process, pipeline management and forecasting, pricing and packaging input, CRM setup, and hiring and coaching sales and account teams.
How many days a week does a fractional CRO work?
It depends on the stage and the work. Many start with one or two days a week and adjust as needs change. Some work on a project basis with a fixed scope, and others advise with a regular check-in. Talk it through with the operator directly.
How is a fractional CRO different from a consultant?
A consultant usually delivers advice or a report and steps away. A fractional CRO works inside your business as part of the team, owns outcomes and is accountable for results over time, just on a part-time basis.
How do I find a fractional CRO in Australia?
Browse the profiles on this page and contact anyone directly through their profile. If you are not sure who fits, share a brief and matching operators can put their hand up. There are no recruiter or placement fees.