Marijn Kortekaas
Fractional GTM & Growth Advisor for HealthTech, MedTech and SportsTech companies - Melbourne
Expertise: Growth, Marketing, Brand
About
I am a growth, GTM and partnerships advisor with 25+ years of experience across HealthTech, MedTech, SportsTech and consumer brands.
My career includes Nike, health tech Physitrack where I joined as employee #1 and helped scale the business internationally ahead of its IPO, as well as VALD where I led growth, partnerships and global market expansion.
Today, through Orange & Co, I work with founders and leadership teams on GTM strategy, market validation, positioning, partnerships and commercial growth.
I bring a practical, strategic and international perspective, and I am particularly strong at simplifying complex opportunities, challenging assumptions and turning strategy into clear commercial action.
Big wins
- Scaled Physitrack internationally from an early-stage startup to 100,000+ users across 100+ countries, helping build the commercial engine ahead of its 2021 IPO.
- Helped founders move from “we think this is the market” to a clearer ICP and commercial wedge, using customer discovery, validation and hands-on GTM testing.
Skills: GTM, Sales, Growth, Marketing, Partnerships, Business Development, Customer Success, Brand
Additional skills: GTM Strategy, ICP Validation, Customer Discovery, Market Validation, Product-Market Fit, Positioning & Messaging, Commercial Strategy, Growth Strategy, Strategic Partnerships, Business Development, Market Entry & Expansion, International Growth, Sales Strategy, Pipeline Development, Customer Segmentation, Value Proposition Development, Pricing & Commercial Models, SaaS Growth
Works with: Idea stage, Pre-seed, Seed, Series A, Series B+, Scaleup, Established business
Companies I've worked with
- Nike
- Physitrack
- VALD
Industries: HealthTech, SaaS, B2B, MedTech, SportsTech, Consumer, RegTech