Ofek Assael

Fractional Revenue Operations / GTM Leader - Sydney

Expertise: Revenue and sales, Operations, Growth

About

Founder of SmoothScale, a Revenue Operations consultancy headquartered in Sydney.

I'm passionate about directing revenue teams towards a single Go-To-Market strategy, and enabling them to thrive.

Throughout my career, I have had the privilege of working with dozens of companies across multiple stages, industries and markets.

Leaders reach out to me when they're unclear regarding their GTM strategy, operational tech stack or data governance and I help them set a clear path for scale.

Don't hesitate to get in touch <3

Big wins

  • Completed a 70+ user HubSpot configuration & migration project in only 3 months
  • Halved a Series A retail company's CAC through focused automations
  • Built a bespoke revenue engine from scratch for a pre-seed hospitality firm

Skills: Operations, Growth, GTM, Strategy, AI

Additional skills: GTM Strategy, HubSpot / Salesforce Governance, AI Account Scoring, AI

Works with: Series A, Seed, Series B+

Companies I've worked with

  • Traild
  • Forefront
  • Elli Co-Living
  • Rapyd

Industries: SaaS, B2B, Manufacturing, Hospitality, Retail

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