Damien Finette
Fractional CRO and GTM Strategist - Melbourne
Expertise: Revenue and sales, Growth
About
25+ years building B2B revenue engines across APAC, with deep sector expertise in ERP, construction, infrastructure and utilities tech. I help early-stage B2B founders go from founder-led sales to a repeatable, scalable GTM motion positioning, pipeline, and the systems to run it. Currently running Vantage Revenue Advisory, working fractional CRO and advisory engagements with startups building in construction AI, industrial platforms, and vertical SaaS.
Big wins
- Advised Alloovium (Startmate S26 / YC S26) on GTM strategy for their construction document AI platform, sharpening positioning and ICP ahead of scale
- Ran GTM and commercial advisory for Tradenet Solutions across local and international sales pipeline. CTO called the work "spot on," crediting it for clearer positioning and pricing confidence
Skills: GTM Strategy, Enterprise Sales, Revenue Leadership, Pipeline Generation, Sales Process Design
Additional skills: ICP definition, sales process design, enterprise deal strategy, GTM positioning, territory planning, MEDDICC/BANT qualification frameworks
Works with: Pre-seed, Seed, Series A, Established business
Industries: ERP, Construction Tech, Infrastructure, Utilities, Industrial AI