Michelle Narayan
Fractional Comms & PR for AI, fintech & B2B tech startups and scaleups - Melbourne
Expertise: Comms, PR, Content
About
You've built something past the first 100 customers, but you're stuck on how to tell your story. Investors, customers and regulators keep asking what you do and are struggling to trust your vision.
I can help.
My sweet spot: Startups past seed stage who have traction with customers but not with the narrative. You're past founder-led storytelling and need credibility, trust and visibility with investors, enterprise buyers and/or talent.
Services include advisory support, frameworks, or embedded resourcing. My experience spans startups and scale-ups, including Airwallex, as well as regulated industries.
How I can help:
- Spokesperson training: Help you present clearly and confidently to investors, customers and talent.
- Strategic narrative and messaging: Stuck giving a 10-minute sermon to explain your business and what it does? Turn dense, technical products into a clear vision, key messages and proof points to reuse across investor decks, prospect conversations and to attract talent.
- Content and case studies: Learn the difference between a thought, and thought leadership (no they're not the same!), and how you can tell stories that build credibility through owned channels (blog content, case studies etc). Hot tip: when done well, case studies can be used for PR.
- PR and media relations: What makes news, what doesn't and how you can tell an impactful story to the press. (Drafting a funding announcement on Claude? Please don't!)
Big wins
- Led global product launches for Airwallex. Achieved over 100 pieces of coverage globally, 35 in AU
- Built spokesperson bench at Airwallex, Chisholm and Contino. Delivered spokesperson training which turned new spokespeople into confident storytellers
- Built internal comms processes including; Slack channel management and posting frameworks, process for funnelling content and internal news to be used for external channels (social media, media etc.)
Skills: PR, Content, Communications
Additional skills: Narrative, spokesperson training, messaging, PR, internal comms, external comms
Works with: Seed, Series B+, Scaleup, Series A, Established business, Pre-seed
Companies I've worked with
- kimia
- Airwallex
- Digital Realty
- Swift
Industries: SaaS, FinTech, EdTech, AI, B2B, Government, DeepTech