Lexi Sydow

Marketing & Data - How to win attention (and keep it) - Melbourne

Expertise: Marketing, Content, Data

About

In a world of endless scrolls, how do you break through the noise?

I’ve built my career at the intersection of mobile and attention, 15 years watching how apps, platforms and complex systems have reshaped consumer behaviour and market dynamics. That front-row seat to digital evolution is what I bring to the work now.

That's why I co-founded The ATTN Economy, an independent media company, where I serve as Chief Analyst.

We decode how attention moves, what captures it, why certain ideas break through and how those dynamics shape behaviour, culture and markets. We help organisations see where attention is flowing and align strategy with where value is headed next.

I lead The ATTN Economy’s research and analysis practice, translating data into strategic insights about how attention shapes behaviour, culture and markets.

Most recently, I was SVP of Marketing & Insights at interos.ai where I built and led the company’s marketing function and data-driven insights program as a member of the executive team.

Prior to that, I held multiple roles at data.ai (formerly App Annie) during the mobile tech revolution, including VP of Marketing and Head of Insights & Analytics where I led the team behind the company’s annual State of Mobile report, the industry’s most comprehensive benchmark.

As the company’s chief spokesperson, my analysis has been cited in leading publications like The New York Times, Wall Street Journal, Forbes, Bloomberg, and BBC News.

I have spoken at industry events including MAU Vegas and the MLB Marketing Summit, and advised executive teams at Samsung, Google and Niantic.

I have worked across Silicon Valley funded tech companies overseeing the global roll-out of marketing programs that earn attention, and convert it to revenue success.

Big wins

  • Created an insights-driven marketing program for Sequoia-backed SaaS company and generated $30 million in pipeline within 9 months.
  • Launched a PR and thought leadership program, earning over 2 billion reach in 6 months across 46 earned press coverage including CNBC, Newsweek and Nasdaq's TradeTalks.
  • Led annual flagship data-driven industry report resulting in over 55,000 unique leads, 4,000 global webinar signups and 800+ pieces of media coverage in its final year.

Skills: Design, Marketing, Growth, GTM, Partnerships, Strategy, PR, Data & Analytics, Brand, Content, Thought Leadership, Founder Story, Media Training, Mobile Apps, Mobile Marketing, Data-Driven Storytelling

Additional skills: Attention audits, Brand strategy and positioning, Data-driven storytelling, Marketing strategy, Media training, PR Strategy, Go-to-market planning, Thought leadership, Research & insights reports, Content strategy, B2B marketing strategy, US and global marketing, Market briefings & positioning, Board & pitch messaging, B2B Lead generation strategy, Brand, PR

Works with: Scaleup, Established business, Pre-seed, Seed, Series A, Series B+

Companies I've worked with

  • interos.ai
  • data.ai
  • Samsung
  • Google

Industries: SaaS, FinTech, Non-Profit, Media, B2B, Logistics, Government, Marketplaces

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