Scotty Allen

About

I’m a product and growth strategist specialising in product-led growth, growth marketing and go-to-market strategy.

As founder of The Product Bus, I work with startups, startup programs, and growing businesses to connect customer insight, product decisions and commercial growth. I’m particularly interested in the space where product and marketing meet: understanding what customers really value, sharpening positioning, improving acquisition and conversion, and creating growth loops that are built into the product rather than relying solely on marketing spend.

My approach is practical and evidence-led. I focus on finding real customer and commercial signals, testing assumptions quickly, and using what we learn to make better decisions about where to invest time, money and effort.

Alongside my work with The Product Bus, I work fractionally with businesses that need experienced product, growth and go-to-market thinking without necessarily needing another full-time executive.